Subtitling is an art form – it combines linguistic skill, technical expertise and creativity For a film to be a global hit, high quality subtitles are key and a worthwhile investment. Production managers, studios, directors, and producers benefit from being aware of how significant subtitling is in a competitive global market, and that […]
Quality subtitling is a brilliant way for films to travel across borders Subtitlers are experienced professionals that filmmakers need to involve right from the start. Their vital role is to adapt the script to fit within the video or film’s timing. This is skilful work. High quality subtitles demand time and precision and rely […]
“Timing the subtitles to the media, may be viewed in itself as a profession akin to video editing” In our 8th blog of the series, we received invaluable feedback from Serban Dudau who is an AVT and transcreation professional who specialises in subtitling. Armed with an impressive and vast portfolio of high-end titles behind his […]
Global success of film productions rely on skilful localization at inception To kick off a brand new month now that we are into February, we continue with the theme of how subtitles ought to be considered at the start of the entire filmmaking process. In subtitling, the translation of a message needs to be adapted, […]
Subtitlers carry a message and stand in-between cultural settings Monica Paolillo is the Subtitling Team Leader at IT Pros (www.itpros.it). She recently wrote an article titled “Why subtitling can be considered an art form” where she outlined that subtitling is not just about studying languages or speaking multiple languages fluently. In the article she quotes […]
Subtitlers ensure creative intent is fulfilled Riccardo Mimmi (www.auvitranslator.pro), accomplished professional film translator and subtitler in Italy, believes that involving subtitling and localization experts at the earliest stages of film production can prove to be extremely useful. He has been translating and subtitling hundreds of high-profile movies, TV series, and documentaries from major Hollywood studios, […]
Capturing the meaning in Context using Subtitles Subtitles can boost income opportunities. Social media platforms alone are accessed by over 3 billion people across the globe, and by going multilingual, content creators can reach global audiences. Subtitles should never be an after-thought and should be considered right at the start of the production phase. […]
SUBTITLES AREN’T DESIGNED TO STEAL THE LIMELIGHT In brief, interpreters translate spoken language orally in real-time, while translators translate the written text. Regarding delivery, interpretation takes place on the spot and can be live, for example in political interviews that are broadcast on news channels. Interpreters transpose the source language within context, preserving its original […]
FILMMAKERS NEED TO THINK IN ANOTHER LANGUAGE For a film or TV documentary to be successful internationally, high quality subtitles are a worthwhile investment. Those who have a say in production budgets, whether it be the studio, director, or producers, need to be made aware of how significant subtitling is in a global market, and […]
How Subtitles affect the Viewing Process The SubtitleNEXT team collated key quotes from leading experts in subtitling within the film industry and from major universities across Europe to share their insights into why subtitling needs to be considered at the start of production and also what it entails in terms of what the differences are […]