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Subtitling enriches the best of both worlds of Noise and Silence

We live in a world of noise. We experience busy cities, bustling towns, crowded service stations, hectic roads, airports, and shopping malls. Loud announcements, traffic, road repairs and planes flying by, all bombard our air space with decibels that drown out what we might be trying to listen to or watch on screen at the time. Even at airports or railway stations, for example, schedule announcements are constantly interrupting our concentration. Wherever we are, be it at home, or on the road, we are regularly faced with visuals that seem to scream at us vociferously – from large giant plasma screens, bright flashing digital signage ads through to our own home televisions, laptops, or mobile phone screens.
Whether we are able to hear or have impaired hearing, we can find ourselves in blaring environments that make it very difficult and challenging to hear a news broadcast we might be playing that we need to concentrate on, or a message we want to hear on our phone. The solution is clear – we simply just need to switch on the subtitles in our preferred language, and they immediately allow us to step into a new world of clarity.
Subtitles play a hugely important role in making us feel included in all situations and help us to still take part despite the clamour around us. Whether we are watching a news broadcast on a public TV screen with a lot of background noise or trying to watch a movie on our laptop in a busy airport lounge or as a hearing-impaired person attending a conference or watching a movie at the cinema or a play at the theatre, subtitles help to bridge the communication gap and welcome everyone in to the circle of communication.
Following new regulations for broadcasters that require AV content to be made accessible to everyone, including hearing-impaired people, subtitling is finally being recognised as essential, making subtitles a valuable asset to programme makers.

Imagine being in a world where your sense of hearing has completely gone, and a wall of silence surrounds you wherever you go. It can be a lonely, isolating, and frightening place if you are not able to sense what is being communicated in a public space and if you feel cut off from everything. In this scenario, it is important that everyone is included and has access to public messages in public places, as well as being able to access news, plays, movies and television programmes, just as much as everyone else can and this can be achieved via subtitling options.
Hearing loss is an extremely important subject. The more it is brought to the forefront of debates, even if awareness is raised in the form of a sci-fi movie, for example, the better society will learn to take great care of those who struggle with their hearing. To raise awareness of the experiences that our hearing-impaired friends and loved ones endure is vital.
Owing to the disruptive chaos caused by the health crisis, it is a positive move in media to see more stories focusing on marginalised groups and demographics within the mainstream.
Empathy can be evoked, and perceptions can be changed by more nuanced cinematic depictions of what deaf people have to live with. Recent films that touch on this well include Todd Haynes’ Wonderstruck (2017) and Darius Marder’s Sound of Metal (2019). In addition, Coda is another movie worth mentioning and is this year’s most anticipated drama release about a deaf family that live and work on the Eastern Coast of the United States. John Krasinski’s directorial debut, A Quiet Place (2018) has proven to be a great success for the deaf and hard of hearing community with deaf co-star Millicent Simmonds and the film’s use of American Sign Language throughout. This engaging thriller glances into a world where silence is golden, and where sound brings grave danger in a post-apocalyptic America, where the characters have to move in absolute silence to avoid alerting a mysterious pack of creatures that have intense levels of hearing.
Sound and silence become personified as characters in the film, helping to build up the tension, with the camera enabling the viewer to see a different perspective and to hear the world through the ears of the protagonist. These scenes powerfully help to shine a spotlight on the personal struggles people with hearing loss have to cope with. The scenes portray the sheer courage required to navigate through a silent world and depict the very real challenges that hearing loss can present to people in multiple situations.
These excellent films have brought the issue out in the open, giving deaf people the visibility they deserve. Hopefully these brilliant movies will inspire more filmmakers to look to the deaf and hard of hearing community in creative ways and to use subtitling to be more inclusive to everyone including those who speak different languages.
Filmmakers and broadcasters can benefit from subtitling software that provides them with flexibility so they can enjoy a seamless in-house network to share live output across multiple different production teams on a global scale. With reliable and affordable software systems on the market, subtitling is not burdensome or expensive.
SubtitleNEXT is a very popular and affordable system that is used for captioning live events and offline content in real time. It can stream content in multiple formats that are suitable for linear broadcasting, including VOD platforms and social media platforms. Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.” Delivering to high industry standards, the system has an array of immediate resourceful tools and features.

The SubtitleNEXT subtitling platform provides subtitling professionals with many toolsets that can significantly enhance their work, one example being the “live dictation” function which can be used in live subtitling workflows in order to caption news and events in real time which is quite an exciting new development. Many more exciting features have been released and more are on the horizon for 2021. The team at SubtitleNEXT support hearing impaired charities and have a great interest at making their lives easier by supporting Bulgaria’s Listen Up organisation which champions their cause to be heard.
SubtitleNEXT already has a proven track record of success. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio and The European School of Translation. Others include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and others.
SubtitleNEXT user, Veronique Denis creates accessible audio-visual content for the hearing and visually impaired and is an accessibility professional and specialist in real-time subtitling and Co-founder of Max Live Media Access Services in Belgium. She shares, “We strongly believe in media accessibility and in the fact that if you open up content for a smaller group, such as people with hearing impairment, there’s always a much larger group that can benefit from it as well. Think of the mother rocking her baby to sleep while watching a video or a neurodivergent person who gets overwhelmed at a busy railway station trying to obtain information. With today’s technological possibilities, which SubtitleNEXT showcases perfectly, not providing subtitling is almost equal to actively choosing to exclude a part of society. Luckily, over the last few years, awareness for inclusive media has increased and subtitles are now often expected as a standard service. This may be challenging for broadcasters wanting to meet accessibility standards and who want their content subtitled on different platforms. SubtitleNEXT enables us to meet broadcasters’ demands and high standards by being our one stop shop for all of our subtitling needs: live, semi-live or pre-recorded, the result is always of high quality.”

Veronique Denis, Co-founder,Max Live Media Access Services

Sonya Chakarova who is the Sales and Marketing Director at Pro Systems adds, “We are impressed with PBT EU’s refreshing approach and their impact in the broadcast sector with SubtitleNEXT. This remarkable software platform is playing a relevant role, not only in exceptionally constructive and helpful areas such as advancing accessibility for the hearing-impaired, but also in helping to improve communication and boost subtitling creativity in the broadcasting, media, and creative industries with a viable and affordable solution.”

Sonya Chakarova, Sales and Marketing Director, Pro Systems
Visit www.SubtitleNEXT.com for further updates.

Complutense University of Madrid embraces SubtitleNEXT for its AV Translation Prospectus

For immediate release – 27 May 2021, Madrid Spain The Complutense University of Madrid (UCM) has selected SubtitleNEXT for their subtitling prospectus. The SubtitleNEXT software line has been included in the audiovisual translation degree courses at the university’s Department of English Studies, Linguistics and Literature.

The Complutense University of Madrid (UCM) is a well-respected public research and one of the oldest universities in the world. It registers over 85,000 students, ranking among Spain’s top universities and offers a vast selection of degrees, providing some of the most prestigious PhD programmes in the country.

Responding to the growing demand for further education in the AV translation field, UCM holds courses in AV translation and media accessibility training which provides students with a detailed introduction into translation and technical aspects related to linguistic accessibility in audiovisual media.

Associate Professor of English Language and Linguistics and Translation at the Complutense University, Dr Juan Pedro Rica Peromingo states, “We have already started using the SubtitleNEXT software in my media accessibility audiovisual translation classes here at UCM. The students are eager to master it, and it is working very well, alongside all the other activities we have in class for AVT training. It slots in perfectly and equips our students with a stunning set of toolsets too. We are impressed with the professional and flexible approach that is tailored by the SubtitleNEXT team to meet our requirements.”

Armed with an exceptional background in his field of expertise, Dr Juan Pedro Rica Peromingo teaches English Studies and master’s degrees in English Linguistics at UCM. His extensive research and publications deal with corpus linguistics, audiovisual translation studies, specifically linguistic accessibility such as subtitling for the hard of hearing and audio description for vision-impaired people. He has also published a large number of articles in magazines on the topic, written several books on translation studies and audiovisual translation and has played a major role in the UAB Transmedia Research Group, and in the UCM Research Groups Application of information and communication technologies to translation and Research Group in literary translation. He also heads the UCM Translation, Audiovisual Translation (TAV) and Linguistic Accessibility (TRADAVAL) Research Group. (Further information here https://www.ucm.es/tradaval/)

In addition, Dr Juan Pedro received several grants for research stays at the Autonomous University of Barcelona and at the Imperial College in London. In 2018 he carried out a research stay at the Centre for Translation Studies (CenTraS) at University College London as well. He has recently been appointed as a member of the ISO standard committee on accessibility including the Spanish standardization agency AENOR for the UNE standards on accessibility.

Dr Juan Pedro is also involved in the “COST LEAD-ME” Project which celebrates its 50th year in 2021. It is the European Cooperation in Science and Technology (COST) and is a funding organisation for the creation of research networks. These networks offer an open space for collaboration among scientists across Europe, giving impetus to research advancements and innovation by promoting and spreading excellence, fostering interdisciplinary research for breakthrough science and empowering and retaining young researchers and innovators. COST implements its mission by funding bottom-up, excellence-driven, open and inclusive networks for peaceful purposes in all areas of science and technology. (More info here https://www.cost.eu/actions/CA19142/#tabs )

PBT EU’s CEO Ivanka Vassileva comments, “We are delighted to support Dr Juan Pedro and his team at the UCM. It is exciting to hear how passionate he is about his work and how enthusiastic his students are to learn how to use a new system such as SubtitleNEXT and engage with its features and capabilities for their work. It is inspiring to see our SubtitleNEXT platform playing such a vital role in such an established university of UCM’s calibre, which is a positive move forward for the industry, not only in Spain but also for future language and AV professionals worldwide that can follow their lead.”

Throughout the Covid-19 pandemic, the SubtitleNEXT team has also been available to help assist universities that want to transition to remote training. Ivanka adds further, “We are in a position to support educational organisations such as universities and colleges with SubtitleNEXT licenses if they need to continue to work remotely during an evolving and changing situation.”

To find out more about SubtitleNEXT visit www.SubtitleNEXT.com

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Media Information

About PBT EU

What they do – PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.


Who they are & Product Line – PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof.

A Global Company – PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. www.pbteu.com

About UCM
Visit
www.ucm.es for further information.

About Dr Juan Pedro Rica Peromingo
For further information about Dr Juan-Pedro-Rica-Peromingo, visit
https://www.ucm.es/departamento-estudios-ingleses-linguistica-y-literatura/juan-pedro-rica-peromingo

SubtitleNEXT powerfully accelerates Live Subtitling with Google ASR integration

Women Leaders in Tech

.MSpotlight: Ivanka Vassileva, Profuz Digital CEO, PBT EU CEO

The United Nations began celebrating International Women’s Day (IWD) in 1975, but the earliest observance of the holiday goes back all the way to 1909. Countries around the world have embraced Women’s Day to varying degrees, but there’s an undeniable global movement to more diversity, inclusion, and equality. This year’s theme for International Women’s Day is “I am Generation Equality: Realizing Women’s Rights”. We take this opportunity to reflect on the extraordinary accomplishments of women all over the world now and in the past.

Forward-Thinking

We are proud to share that the companies behind SubtitleNEXT, Profuz Digital and PBT EU, are women-owned, women-led and women-empowered workplaces. With 50/50 gender representation, we are blazing a trail to a more equitable work environment. Ivanka Vassileva is the CEO at both Profuz Digital, a software development company based in Canada, and PBT EU, a systems integrator based in Europe. She and Kamen Ferdinandov, CTO, co-founded the companies 6 years ago united by their vision to push the boundary of business processes and information management optimization, and democratize access to enterprise-grade multimedia solutions. Heading both companies has not been without challenges, but Ivanka has successfully channelled her passion and diplomacy, and has graciously evolved into a global leader.

Global Mindset

With an education background in linguistics and translation, Ivanka commands 4 languages fluently. While completing her Master’s degree, she wrote news stories based on Reuters news abstracts. Upon graduation, Ivanka took on a role with Air France. There she utilized her language skills, and developed her business acumen managing B2B and B2C client relationships globally. Six years later, she entered the tech industry and in just two years was promoted to Chief Operating Officer (COO). As a COO, Ivanka managed more than 120 employees, and helped clients world-wide achieve success.

Inclusive Leadership

Recent statistics show that at the executive level only 10% of roles in tech are held by women. If anything is to change in the future, next-generation female leaders need to truly be at the forefront of creating women-empowered workplaces. Recognizing women’s special talents and needs, and acting in accordance to embrace, support and accelerate as needed, is not an unattainable super-power. If every successful female leader feels it’s within her influence to uplift those around her with integrity and positivism, we will create a chain reaction of significant magnitude.

Belonging

Mrs Vassileva fosters an environment where collaboration is the norm, ideas are welcomed and given proper consideration. She encourages team members to pursue their passions, and recognizes them for all their contributions. And this is how Ivanka has lead the development and expansion of the SubtitleNEXT, Profuz LAPIS, and NEXT-TT product lines.

“Working for a woman leader is a privilege and a delight for me. Ivanka’s leadership style, work ethic and prioritization of accuracy, attention and responsibility resonate effortlessly with my own. That makes it easy for me to do my best every day. Work-life balance is extremely important for me. I am happy that she inspires a supportive environment. This empowers me to be productive and fulfilled in the office and in my personal life. I believe that women leaders make decisions faster and are better equipped to navigate in uncharted territories. I feel like I truly belong here.”, acknowledges Maria Ivanova, Finance and Logistics Manager at PBT EU.

Let’s celebrate this wonderful feeling of belongingness this IWD 2020! Happy March 8th from all of us!

 

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