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Portugal’s APTRAD confirms SubtitleNEXT as Premium Sponsor

For immediate release – 18 June 2021, Porto, Portugal – PBT EU confirms its participation at APTRAD 2021 this year as a premium sponsor featuring SubtitleNEXT workshop sessions. The four-day conference will take place from 8 – 11 September, marking Portugal’s first-ever international online audiovisual translation event.

In addition, Profuz Digital’s CTO Kamen Ferdinandov, creator of the SubtitleNEXT software platform, will be participating in the technology roundtable as a speaker. The debate plans to outline how AVT tools in a fast-moving industry are playing a key role where content is being produced at a rapid pace. Topics covered include how new subtitling software feature developments such as translation memories, glossary management, hybrid toolsets and more are mapping the way.

The APTRAD conference is designed to attract world-class professionals to explore various areas across the AV translation and broadcast sector, ranging from subtitling, dubbing, accessibility modalities, and in particular, subtitling for hearing-impaired people, and audio description – which are all vital elements for broadcasters.

CEO of systems integration specialists PBT EU, Ivanka Vassileva states, “We feel it is important to be involved in APTRAD this year, as we enter a crucial time in our industry as media accessibility has become ever more integral to many AVT and broadcast professionals. Kamen and I will be discussing the latest in subtitling technology and we will be available at our online SubtitleNEXT booth to demonstrate how our software adapts to specific AVT and broadcasting requirements. Although the APTRAD event will be completely online, we will have a virtual booth, including raffles, round tables, and all the same activities as planned for the in-person event. We are also giving away a free laptop with a SubtitleNEXT “Expert” lifetime license to a lucky guest who enters the raffle at the virtual event.”

SubtitleNEXT is a user-friendly, innovative timed-text software platform already adopted across various multimedia industries, offering live and offline subtitling. SubtitleNEXT already has a proven track record of success across Europe and the rest of the world. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities.

To single out some of the many organisations that have already adopted SubtitleNEXT, include the likes of Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, Spain’s UCM and The European School of Translation. Other companies that have invested in SubtitleNEXT include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece has equipped its Masters in Translation students with key localization skills using SubtitleNEXT software to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.

To find out more, and to keep up to date with upcoming events, and future announcements, keep an eye on the SubtitleNEXT website at https://subtitlenext.com/club/events/

APTRAD 2021’s conference pass includes free access to lectures, live courses, and interactive online workshops. Lecture sessions will be recorded which will be made available to all registered participants after the event. To register for the APTRAD conference online, visit https://aptrad.pt/1stAVTIntConf/

Women Leaders in Tech

.MSpotlight: Ivanka Vassileva, Profuz Digital CEO, PBT EU CEO

The United Nations began celebrating International Women’s Day (IWD) in 1975, but the earliest observance of the holiday goes back all the way to 1909. Countries around the world have embraced Women’s Day to varying degrees, but there’s an undeniable global movement to more diversity, inclusion, and equality. This year’s theme for International Women’s Day is “I am Generation Equality: Realizing Women’s Rights”. We take this opportunity to reflect on the extraordinary accomplishments of women all over the world now and in the past.

Forward-Thinking

We are proud to share that the companies behind SubtitleNEXT, Profuz Digital and PBT EU, are women-owned, women-led and women-empowered workplaces. With 50/50 gender representation, we are blazing a trail to a more equitable work environment. Ivanka Vassileva is the CEO at both Profuz Digital, a software development company based in Canada, and PBT EU, a systems integrator based in Europe. She and Kamen Ferdinandov, CTO, co-founded the companies 6 years ago united by their vision to push the boundary of business processes and information management optimization, and democratize access to enterprise-grade multimedia solutions. Heading both companies has not been without challenges, but Ivanka has successfully channelled her passion and diplomacy, and has graciously evolved into a global leader.

Global Mindset

With an education background in linguistics and translation, Ivanka commands 4 languages fluently. While completing her Master’s degree, she wrote news stories based on Reuters news abstracts. Upon graduation, Ivanka took on a role with Air France. There she utilized her language skills, and developed her business acumen managing B2B and B2C client relationships globally. Six years later, she entered the tech industry and in just two years was promoted to Chief Operating Officer (COO). As a COO, Ivanka managed more than 120 employees, and helped clients world-wide achieve success.

Inclusive Leadership

Recent statistics show that at the executive level only 10% of roles in tech are held by women. If anything is to change in the future, next-generation female leaders need to truly be at the forefront of creating women-empowered workplaces. Recognizing women’s special talents and needs, and acting in accordance to embrace, support and accelerate as needed, is not an unattainable super-power. If every successful female leader feels it’s within her influence to uplift those around her with integrity and positivism, we will create a chain reaction of significant magnitude.

Belonging

Mrs Vassileva fosters an environment where collaboration is the norm, ideas are welcomed and given proper consideration. She encourages team members to pursue their passions, and recognizes them for all their contributions. And this is how Ivanka has lead the development and expansion of the SubtitleNEXT, Profuz LAPIS, and NEXT-TT product lines.

“Working for a woman leader is a privilege and a delight for me. Ivanka’s leadership style, work ethic and prioritization of accuracy, attention and responsibility resonate effortlessly with my own. That makes it easy for me to do my best every day. Work-life balance is extremely important for me. I am happy that she inspires a supportive environment. This empowers me to be productive and fulfilled in the office and in my personal life. I believe that women leaders make decisions faster and are better equipped to navigate in uncharted territories. I feel like I truly belong here.”, acknowledges Maria Ivanova, Finance and Logistics Manager at PBT EU.

Let’s celebrate this wonderful feeling of belongingness this IWD 2020! Happy March 8th from all of us!

 

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