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SubtitleNEXT developer Profuz Digital sponsors Media for All 10 Conference in Antwerp

5 – 7 July 2023 – University of Antwerp, Belgium

For immediate release – 27 June 2023, Antwerp, Belgium – Profuz Digital, the developer behind the SubtitleNEXT, NEXT-TT and Profuz LAPIS localisation platforms, is pleased to support the Media for All 10 Conference with SubtitleNEXT branded as official Silver Sponsor product of the show.

The 10th edition of Media For All will take place from 5 – 7 July at the Stadscampus of the University of Antwerp in Belgium. Organised by the TricS research group and the OPEN Expertise Centre for Accessible Media and Culture, the event’s the focus will be on the role of human agents in the translation process. Participants will explore how the roles of users, translators, policy makers, industry and educators have changed over the past decade, under the influence of digitisation and globalisation. Media For All 10 aims to map the changing profiles of stakeholders in the field of AVT and MA, practice and research.

Profuz Digital will participate in an industry round table managed by MESA on the first day of the conference, in addition to a dedicated exhibition space where the team will demonstrate features available in SubtitleNEXT’s new version 5.12, as well as the latest developments and additions to the NEXT-TT platform.

SubtitleNEXT is a popular timed-text platform that produces accurate and fast subtitling and captioning results in real-time and offline across all media formats. SubtitleNEXT, when combined with business management system Profuz LAPIS transforms into formidable hybrid platform NEXT-TT. It gives operators the best of both worlds – on the desktop and Cloud environments.

SubtitleNEXT is currently the only subtitling system to provide extensive vertical text features, including improved vertical video support that allows for smooth aspect ratios settings. Its new vertical writing proficiency accommodates East Asian languages such as Chinese, Korean and Japanese, and offers comprehensive support of vertical text in every possible direction – from right to left, left to right, top to bottom, and bottom to top – along with all the attributes contained within every single language that exists on earth. Emphasis (boutens) and rubies which are the annotations used in Japanese and other East Asian languages that define the pronunciation of a word are fully supported too.

SubtitleNEXT also enables the import and export of subtitles in the all-embracing LambdaCap format which is one the most widely used subtitling formats in Korean, Chinese and Japanese languages.

Other feature highlights in the new SubtitleNEXT 5.12 version that will be showcased at Media for All include the ability to export subtitling error lists in CSV files; Teletext issue checks and closed captioning processing times; including the addition of a speedy “Quick Styles” toolbar default setting, Raised or Top styles when required.

These remarkable new features in the new version 5.12 have been made available to all SubtitleNEXT users of the SubtitleNEXT desktop version and SubtitleNEXT LAPIS version used in conjunction with the NEXT-TT hybrid platform. NEXT-TT also boasts a new “tree view” of projects, tasks and other folders, advanced filtering upgrades, enhanced layout, customised filters, quick searches and much more.

CEO of Profuz Digital, Ivanka Vassileva confirmed, “We are very excited to take part in another Media for All Conference. SubtitleNEXT’s new version brings game-changing advances that enhance functionality and user experience. We are proud to offer customers our unique innovative vertical video to text capabilities that can easily be repurposed according to different screen aspect ratios.

We are passionate about providing cutting-edge resources for industry professionals, both freelancers and companies, to help navigate the complex mediascape and face challenges armed with the best technology.”

Several high-profile organisations have adopted SubtitleNEXT and NEXT-TT’s technology including many universities. Some of the organisations that are using Profuz Digital’s technology include Council of Europe, London’s Titles-On, EMG, Tarjama in the UAE, IT Pros Italy, Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, Max Live Media Access, Biovisjon, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, KU Leuven University in Belgium, University of Rome Tor Vergata, University of Warsaw, University of Ghent, European School of Translation, Hellenic American College of Greece, the Complutense University of Madrid, and others.

For more information about the Media for All Conference 10, visit the website here https://www.uantwerpen.be/en/conferences/media-for-all-10/

Watch the video about them here https://youtu.be/fQRYwl0SL2U

 

Discover the power behind Profuz LAPIS here www.profuzlapis.com;
Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Explore the NEXT-TT platform further at https://subtitlenext.com/product-line/platform/

WHAT SUBTITLING AND DUBBING OFFERS

DESPITE ALL, WE’RE IN A GOOD SPOT by Bente Ottersen, CEO of Titles-On

The media localization industry is a bridge between the language service providers and the media services providers, each forecasted to grow significantly in the next few years with CAGR of 7.92% and 7% respectively. The main drivers for our industry are growth in online video entertainment and National legislation/regulation. Despite a chastening 2022, streaming remains strong, billions are still being deployed on content, and the name of the game is international expansion.

Media localization is a rapidly evolving field, driven by changing consumer preferences, technological advancements, and evolving business models. As the demand for localized content continues to grow, our industry will continue to experiencee skills shortages, including translators from non-English languages and real-time subtitlers.

With the rise of live streaming platforms like Twitch and YouTube Live, real-time localization has become essential to ensure that content is accessible to a global audience in real-time.

The decision to localize into a particular language is of strategic importance for media entertainment companies since adding new language options opens up new audiences and geographical revenue streams. Localization is therefore considered to be a revenue driver in media entertainment. However, as 2022 was a year of uncertainty for the media entertainment industry, the focus is now more on the bottom line and cost saving and customers are looking for smarter and cheaper solutions as their need for localization grows.

As media entertainment companies are keeping their eyes on the bottom line, requiring cheaper and better services with tighter timelines, a system of tiered assets seems to be emerging. At the lower end: Basic, perhaps autogenerated, subtitles or captions, and for high profile content: Bespoke subtitles created by the best of audiovisual translators.

TECHNOLOGY

There is an expectation that technology, including speech recognition, machine translation and voice synthesizing, has the potential to significantly improve the efficiency and quality of the media localization process and help address the talent shortfall in the industry.

There’s no denying that machine translation has improved by leaps and bounds over the past couple of years. There is a strong economic advantage brought by the use of language technologies, promising a reduction in market prices for a greater number of language combinations.

While these technologies have made significant progress in recent years, they are not without drawbacks and adverse effects. We as industry professionals know that it is crucial to use them in conjunction with human resources as a tool to enhance efficiency rather than as replacements for human resources.

The dubbing industry has undergone significant changes with the advent of synthetic voices, which have the potential to revolutionize the way voice-over work is done. However, the use of synthetic voices in the dubbing industry raises various legal and ethical concerns that must be carefully considered before they are widely adopted. It is important to strike a balance between the benefits of using synthetic voices and the potential risks associated with their use.

On the positive side, seen from a purely cost-saving perspective, AI-generated voices could potentially reduce the cost of dubbing by eliminating the need for human voice actors. It could also speed up the process by generating dialogue more quickly than human actors. AI-generated voices could potentially improve accuracy by generating dialogue that perfectly matches the lip movements.

However, AI-generated voices may not be able to fully replace human voice actors in all scenarios in the foreseeable future. There are certain nuances and emotions that only a human actor can convey through their voice.

From a legal perspective, there are also important implications of AI for copyright law. In general, copyright law protects original creative works by granting exclusive rights to the creators of those works. However, the use of AI in the creation of creative works raises questions about who the actual creator of a work is, and whether the use of AI algorithms to create a work is sufficient to qualify for copyright protection.

These are complex legal issues that are still being explored by legal experts and policymakers. As AI continues to evolve and become more prevalent in creative fields, it is likely that copyright law will need to adapt to ensure that creators and artists are adequately protected.

A NEW ROLE FOR LOCALIZATION COMPANIES

Media entertainment providers tend to prefer working with fewer vendors based on master service agreements, pushing localization providers into offering more adjacent services, such as mastering, versioning, distribution and more.

The most forward-thinking localization companies are outgrowing the traditional, transaction-based language services concept. Much like the role local film distributors had before the streaming revolution, we are increasingly becoming strategic partners and advisors for our customers’ global needs.

By offering shows and movies that resonate with local audiences, video streaming providers can deepen the connection that subscribers feel to their service, which can lead to increased loyalty and higher retention rates. Another factor driving the trend towards original local content is the need to comply with local content regulations in many countries. Many governments require streaming providers to produce a certain percentage of local content as a condition of doing business in their countries.

DOWNWARD PRICE PRESSURE

The language industry, including the media localization segment, is highly fragmented, with many small and medium-sized companies competing for a share of the market, resulting in a reverse “auction-type” of situation, where suppliers compete for the buyer’s business by underbidding one another.

This increase in competition among localization providers has led to lower prices for buyers, while at the same time, translators, who are in high demand, often refuse to work for the usual rates or choose to leave the industry.

Many established Localization companies face talent shortages and struggle with too high workloads and tight or unachievable deadlines. Despite fierce competition for resources as well as customers, companies are not intent on owning the majority of the market share and often sub-contract to other localization companies to meet targets and deadlines.

While new entrants may disrupt the industry and threaten large companies that have significant control in the market by introducing innovation, offering products or services at a lower cost, targeting niche markets, being more flexible and agile, and introducing disruptive business models, the trend is towards competitive collaboration and frequent buyouts and consolidations. This trend of Mergers and Acquisitions may in turn change the market dynamic.

WE ARE IN A GOOD SPOT

The language services industry has all the features of an industry that will attract funding from private equity and venture capital investors. Highly fragmented and with consistent revenue growth even in years such as 2022, a somewhat annus horribilis for many industries.

With geopolitical uncertainty, a looming energy crisis in Europe and global inflation, the global language industry remained resilient and private equity was very active in 2022 as language and localization companies are also perceived as the beneficiaries of the ongoing AI boom as most of us already have a deep understanding of how AI can be added to real-world, useful workflows.

Concluding on an optimistic note – a dynamic company that recently caught my attention are the developers of subtitling and digital management software platforms. Their understanding of the industry’s requirements ahead of time concerning dubbing and subtitling engaged my interest. Profuz Digital’s CEO Ivanka Vassileva told me she saw the need for hybrid (human-enabled) live subtitling services that expand outside of the traditional media industry. It can be used in many other areas such as for online meetings, where automatic transcription and translation have already been incorporated via online meeting platform providers.

Ivanka shares her insight on the dubbing subtitling topic here, “Our approach is that dubbing and subtitling processes should be organised in parallel within the same platform, and not separately, as we’re currently still seeing majority of the time. The preparation work needs to be synchronised and shared, as this greatly improves quality and final delivery of the material, including content that has been both dubbed and subtitled. Recent Oscar award-winning winning films “All Quiet on the Western Front” and “Everything Everywhere All at Once” illustrates how to creatively use dubbing and subtitling effectively at the same time to enhance a viewer’s experience.”

Furthermore, Ivanka notes, “What is very exciting is that dubbing services applications are finally extending outside of traditional movie dubbing alone. Dubbing is now used by TV and radio broadcasters, streaming operators, corporates, and others, which opens it up to a wider audience and endless opportunities. So echoing Bente’s thoughts, Dubbing and Subtitling is most certainly in a good spot and well-placed for organisations to invest.”

www.titles-on.com
www.profuzdigital.com

SubtitleNEXT makes a major localization breakthrough with transformative vertical video and text capabilities impacting content creators

For immediate release – 17 May 2023, Sofia, Bulgaria – Profuz Digital, the established developer of software technology in localization and digital workflow asset management for global content creators, has made a significant impact in the latest version of SubtitleNEXT, by unleashing its ground-breaking vertical video and text capabilities.

SubtitleNEXT is currently the only subtitling system to provide such an extensive vertical text feature, including improved vertical video support that allows for smooth aspect ratios settings.

Its new vertical writing proficiency accommodates East Asian languages such as Chinese, Korean and Japanese, and offers comprehensive support of vertical text in every possible direction – from right to left, left to right, top to bottom, and bottom to top – along with all the attributes contained within every single language that exists on earth. Emphasis (boutens) and rubies which are the annotations used in Japanese and other East Asian languages that define the pronunciation of a word are fully supported too.

SubtitleNEXT also enables the import and export of subtitles in the all-embracing LambdaCap format which is one the most widely used subtitling formats in Korean, Chinese and Japanese languages.

Other feature highlights in the new SubtitleNEXT 5.12 version include the ability to export subtitling error lists in CSV files; Teletext issue checks and closed captioning processing times; including the addition of a “Quick Styles” toolbar that can speedily set to Default, Raised or Top styles when required.

These remarkable new features in the new version 5.12 have been made available to all SubtitleNEXT users of the SubtitleNEXT desktop version and SubtitleNEXT LAPIS version used in conjunction with the NEXT-TT hybrid platform.

CEO of Profuz Digital and systems integrator PBT EU Ivanka Vassileva states, “Our dedicated team continues to serve customers as demonstrated in this exciting software release. With every new feature developed in response to user feedback, SubtitleNEXT’s new version brings game-changing advances that enhance functionality and user experience. We are proud to offer customers our unique innovative vertical video to text capabilities that can easily be repurposed according to different screen aspect ratios.”

SubtitleNEXT is a popular timed-text platform that produces accurate and fast subtitling and captioning results in real-time and offline across all media formats. Many blue-chip organisations have invested in SubtitleNEXT’s technology including studios and companies of all shapes and sizes, including universities. Some of the organisations that have already adopted Profuz Digital’s technology include London’s Titles-On, EMG, Tarjama in the UAE, IT Pros Italy, Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, Max Live Media Access, Biovisjon, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, KU Leuven University in Belgium, University of Rome Tor Vergata, University of Warsaw, University of Ghent, European School of Translation, Hellenic American College of Greece, the Complutense University of Madrid, and many others.

Discover the power behind Profuz LAPIS here www.profuzlapis.com;
Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Explore the NEXT-TT platform further at https://subtitlenext.com/product-line/platform/

 

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About Profuz Digital
Profuz Digital develops and provides performance-leading solutions for customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. Profuz Digital’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, along with committed teamwork.

Creators of the advanced real-time and offline captioning and subtitling software platform SubtitleNEXT and Profuz Digital’s digital asset workflow management platforms, Profuz LAPIS, designed to efficiently centralise processes and data all under one roof. Proven technology already adopted by the likes of Canal PLUS, Jornal do Centro, Council of Europe, Bulgarian National Radio and many other organisations.

The NEXT-TT system combines SubtitleNEXT’s functionalities with Profuz LAPIS into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services. NEXT-TT can be customised to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

Many organisations have already adopted Profuz Digital’s technology including Titles-On, EMG, Tarjama in the UAE, IT Pros Italy, Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, Max Live Media Access, Biovisjon, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, KU Leuven University of Leuven, Belgium, University of Rome Tor Vergata, University of Warsaw, University of Ghent, European School of Translation, Hellenic American College of Greece, the Complutense University of Madrid, and many others.

www.profuzdigital.com

Profuz Digital heads to IBC2022

Profuz Digital’s team attending IBC to gauge industry trends post-Covid


For immediate release – 18 August 2022, London, UK – Creators of the subtitling system SubtitleNEXT, Profuz Digital, confirms its teams attendance at IBC this year. Plans to meet up with industry professionals and reassess the current state of the industry, post-Covid are priority. IBC allows companies like Profuz Digital to reunite, engage with friends, and re-energise once again.

Profuz Digital is an established European technology developer and creates customised platforms that allow global firms to access projects at any given time, from anywhere, and facilitate collaboration.

At IBC, CEO and Managing partner of Profuz Digital Ivanka Vassileva will be available to meet potential partners and clients and share the latest innovations available in the Profuz Digital range of products – SubtitleNEXT, Profuz LAPIS, and NEXT-TT.

The highlight of the show is the IBC2022 Special Award which will reward those who came together via a LinkedIn Group called ‘Support for Ukrainian Media Professionals’. Initiated by Sonya Chakarova at PlayBox Neo and Daniella Weigner of Cinegy, with consultant Phillip Covell, the LinkedIn Group provides resources, solutions and hardware to Ukrainian TV channels and media outlets to ensure they can stay on air during the ongoing war and has evolved into an active technical hub.

IBC will celebrate this collaborative effort of over 400 broadcast, media companies and individuals enabling broadcasting in Ukraine during the conflict. The Innovation Awards winners will be announced and showcased at an online digital awards show on 5 September at 4pm BST, followed by IBC’s prestigious Innovation Awards Ceremony at The RAI in Amsterdam on Sunday, 11th September.

“We are so grateful to the SubtitleNEXT team for offering subtitling solutions across Europe, helping efforts to support displaced refugees with easy access to television programming.” Said Phillip Covell on behalf of the ‘Support for Ukrainian Media Professionals’ LinkedIn Group.

The Profuz Digital team has been providing subtitling services via its SubtitleNEXT platform across Poland, the Czech Republic, Romania, Bulgaria, and other countries that have taken in Ukrainian refugees. SubtitleNEXT is included in the list of industry companies, and initiatives acknowledged and given special mention by The Group, such as AVID, VIZRT Group, Octopus Newsroom, and others.

SubtitleNEXT is a popular and affordable timed-text platform that offers real-time and offline subtitling and captioning for all media formats.

Profuz LAPIS, one of Europe’s most advanced digital asset workflow management platforms, has already been adopted by the likes of Canal PLUS, Jornal do Centro, Council of Europe, Bulgarian National Radio, and many other organisations. It delivers highly adaptable, business-based future-proof efficiency and is proven technology that can be deployed on AWS or other cloud service providers as well as on-premises.

Profuz LAPIS is a discerning investment for companies requiring management process integration under one roof. Web-accessible, it powerfully executes total management of cloud and desktop technologies through browser functionality. It plays a central secure role, and controls the organisation’s processes seamlessly, from acquisition, classification, storage, search, post-production, to media content distribution. Data-files ranging from audio, videos, images, subtitles/captions, documents, news, projects, and more, are managed through its multi-platform content delivery capabilities that extensively synchronise the entire content production workflow and distribution chain.

Profuz LAPIS’ other key features include optional modules for commercials management; unlimited users with supported licensing file modes; plus various data-files irrespective of location managed from a single dashboard without local system storage transfer. Configurable consoles for various user levels with built-in workflow design and automation are included. Flexible software licensing ownership and subscriptions pricing options are available.

The NEXT-TT system combines SubtitleNEXT’s functionalities with the integrated business management system Profuz LAPIS, into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services.

NEXT-TT can be customised to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

Organisations that have embraced SubtitleNEXT and NEXT-TT’s technology include London’s Titles-On, EMG, many universities such as University of Ghent, Warsaw, Hellenic American College of Greece, European School of Translation, Complutense University of Madrid, Max Live, Biovisjon, IT Pros Subtitles, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, and others.

Profuz Digital proudly supports all its customers, most of which are already adopting cloud-based facilities capable of remote working capabilities, which has always been at the core of NEXT-TT’s strategy, long before the pandemic even arose. Profuz Digital’s aim is to best help companies manage security and complexity across projects, global offices, staff, and freelancers.

“It will be great to be back at IBC this year, especially, as we prepare to launch Profuz LAPIS, in the UK for the first time at London’s KitPlus Show. Being able to attend IBC beforehand, provides us with an exceptional platform from which to explore, expand options and be inspired with new ventures and European partnerships in the pipeline.” noted Kamen Ferdinandov, CTO of Profuz Digital and technical brainpower behind SubtitleNEXT, Profuz LAPIS and NEXT-TT technologies.

Profuz Digital’s CEO and Managing Partner Ivanka Vassileva added, “We are delighted to catch up with technology creatives in-person at IBC again and listen to current concerns people are facing. We’re eager to share the advantages our customised solutions bring individuals and organisations including our support for remote and in-house production pipelines and media localization workflows. We are honoured to support Ukrainian broadcasters helping refugees, and it is humbling to receive recognition, along with other companies from IBC’s Awards team. We look forward to seeing you there.”

To arrange a meeting with Profuz Digital at IBC, contact Ivanka Vassileva on +359 884 83 93 53, via mobile or WhatsApp, or by email at Ivanka@profuzdigital.com

Register to attend IBC at https://show.ibc.org/registration

For more information about LinkedIn Group “Support for Ukrainian Media Professionals” visit https://www.linkedin.com/groups/12630563/

Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Discover the power behind Profuz LAPIS here www.profuzlapis.com;
Explore the NEXT-TT platform further at
https://subtitlenext.com/product-line/platform/


About Profuz Digital

Profuz Digital develops and provides performance-leading solutions for customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. Profuz Digital’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, along with committed teamwork.

Creators of the advanced real-time and offline captioning and subtitling software platform SubtitleNEXT and Profuz Digital’s digital asset workflow management platforms, Profuz LAPIS, designed to efficiently centralise processes and data all under one roof. Proven technology already adopted by the likes of Canal PLUS, Jornal do Centro, Council of Europe, Bulgarian National Radio, and many other organisations.

The NEXT-TT system combines SubtitleNEXT’s functionalities with Profuz LAPIS into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services. NEXT-TT can be customised to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

Some of the many organisations, that have already adopted Profuz Digital’s technology include Titles-On, EMG, Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, Hellenic American College of Greece, Complutense University of Madrid, University of Rome Tor Vergata, University of Warsaw, University of Ghent, European School of Translation, Max Live Media Access, Biovisjon, IT Pros Subtitles, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, and many others.

www.profuzdigital.com

SubtitleNEXT to feature at Translation Forum Russia – 30 July – 1 Aug – Nizhny Novgorod

For immediate release – 21 July 2021, Nizhny Novgorod, Russia – IABM-member and systems integration specialists PBT EU has formed a strong partnership with ALBA Multimedia to expand SubtitleNEXT subtitling solutions across Russia and the former Soviet Union countries.

ALBA Multimedia has over 15 years of experience in providing professional AV translation and localisation services including AV productions in over 100 language combinations. ALBA’s co-owners have worked on localisation and translation projects for the likes of Netflix, Amazon, HBO, AeroGroup, DreamWorks Animation, SDI Media and other major vendors and have vast experience of editing, copyright laws and preparing complete localisation packages for AV productions including international film festivals.

Furthermore, PBT EU confirms its participation at the upcoming “Translation Forum Russia” event with ALBA, a major partner of the event. It will be held in Nizhny Novgorod from 30 July – 1 August this year. Established since 2009, the forum is Russia’s leading annual platform in the language industry in Europe and across the ex-USSR republics. The show attracts around 500 participants including representatives of organisations such as the European Commission, UN Information Centre, FIT Europe, the Belgian Chamber of Translators and Interpreters and the World Intellectual Property Organisation.

The linguistic expertise offered at ALBA Multimedia includes a wide range of specialist services that include editing, creation of dialogue lists and post production scripts, subtitling of AV productions in Russian and foreign languages, translations of timed text, translation for voice-overs, dubbing and audio descriptions, subtitles for hearing-impaired viewers (SDH, localisation of songs, rhymed texts and much more.

Chief Sales Officer at ALBA Multimedia, Elena Aleksandrova states, “Our company specialises in audiovisual translation in all its forms, ranging from subtitling through to audio description. We understand how important it is to have software that can meet the requirements and standards that various clients need. The features that SubtitleNEXT offers can meet even the most stringent and unusual demands. The variety of AV content on the market calls for different technological solutions, and SubtitleNEXT allows its users to make creative and live subtitles on demand in real-time. Another vital aspect to consider in AV translation is the training of future professionals, and the SubtitleNEXT team understands this important factor by co-operating with universities, which is a dynamic move.”

Elena adds, “As a key partner of the Translation Forum Russia, ALBA Multimedia will also moderate the section devoted to AV translation. The forum draws both freelance translators and representatives of large LSPs, with special attention paid to translation technologies. This is why, I am confident that SubtitleNEXT will be a major attraction to many of the participants attending.”

PBT EU’s Sales and Product Expert Maria Markovska noted, “ALBA Multimedia is a professional organisation that prides itself on high quality standards, and we are absolutely thrilled that they have embraced SubtitleNEXT as they have, which will in turn, play a role in continuing to help them deliver superior quality to their clients. We are delighted to partner with them and participate in the upcoming “Translation Forum Russia” at the end of this month. It is exciting to see SubtitleNEXT’s footprint broaden across to AV professionals in Russia. It is a powerful supplement to traditional subtitling platforms as it incorporates so many features that can tackle sophisticated requirements. SubtitleNEXT was created to make the subtitler’s life easier with versatile options, to make work enjoyable.”

CEO of PBT EU Ivanka Vassileva concluded, “ALBA Multimedia’s global outlook is a forward leap in helping provide key LSP services to the industry and recognises the demand for rapidly evolving software platforms like SubtitleNEXT. With easily scalable resources like the SubtitleNEXT software on-site, ALBA Multimedia is equipped with flexibility that can meet today’s demanding AV content needs including the more complex production projects that arise, wherever they may need it, as it can be used remotely too.”

SubtitleNEXT is a user-friendly, innovative timed-text software platform already adopted across various multimedia industries, offering live and offline subtitling. SubtitleNEXT already has a proven track record of success across Europe and the rest of the world. Throughout the entire pandemic, SubtitleNEXT has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include the likes of Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, Spain’s UCM and The European School of Translation.

Other organisations that have invested in SubtitleNEXT include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece is also a SubtitleNEXT fan and has equipped its Masters in Translation students with key localization skills to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.

To find out more, and to keep up to date with upcoming events, and future announcements, keep an eye on the SubtitleNEXT website. (https://subtitlenext.com/club/events/)

To find out more about the Translation Forum Russia event, visit https://tconference.ru/en