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Germany’s Digitalmeister selects SubtitleNEXT for high-volume AV workflows

SubtitleNEXT’s advanced subtitling and captioning tools attracts Germany’s largest AV transcription provider

For immediate release – 6 December 2021, Hanover, Germany – Digitalmeister GmbH (abtipper.de) – a German transcription and translation agency that is looking to expand into the world of subtitles, has selected SubtitleNEXT to support its high-volume AV translation projects. Armed with the latest version 5.10 of SubtitleNEXT and the New Floating License possibilities, the transcripts and subtitle files at Digitalmeister are generated by the professional audiovisual translator team. The SubtitleNEXT system has already been put to work at Digitalmeister and will be used in many projects. Transcription and translation clients at Digitalmeister include the likes of big corporate brands such as Daimler, BMW, Mini, GFK, Sennheiser, Bahlsen, Robert Koch Institute and German media companies such as Brigitte, BILD, arte, Hessischer Rundfunk.
Digitalmeister is an established innovation leader in transcriptions, with an extensive portfolio of over 20,000 high profile projects behind its name. The company delivers transcription services across 80 languages plus regional accents, dialects and accents. Digitalmeister has successfully taken on numerous projects for non-profit organisations too, including Save the Children and FIBS and also supports world-class academic institutions such as the University of Darmstadt, Harvard University, Zurich University and many others.
“We’ve only recently started out with subtitles and are realising more and more projects, so far, mostly for online platforms such as YouTube videos, internal corporate communication and so forth. My team and I purchased SubtitleNEXT in August this year to improve the quality of our subtitles as well as our workflow. Since then, we’re very pleased with all the features the software provides, such as speech-to-text, various formats, as well as hardcoding and the facilitated timing options.” Said Carolin Alsbach, Digitalmeister’s trained translator and head of proofreading and subtitling, “What we did not expect is the amazing customer service that comes with it as well. There is always someone available in chat, if you need them. We’re glad we chose SubtitleNEXT and would definitely recommend using the software for professional subtitling.”


PBT EU’s SubtitleNEXT Sales Manager and Product Specialist, Maria Markovska confirmed, “We are delighted that Digitalmeister has invested in SubtitleNEXT. Digitalmeister chose SubtitleNEXT for its flexible workflow models, advanced offline subtitling and captioning capabilities, as well as its excellent array of user-friendly tools that are packaged in one powerful application. Other key functionalities that appealed, include the use of language dictionaries, QA features for automatic fixing of subtitle files that are based on rule presets and many others. It is very exciting to see Digitalmeister already reaping the benefits of using the system, and we welcome them into the growing SubtitleNEXT family of global users, and continue to support them as they continue to deliver successful results for their clients.”
New features in SubtitleNEXT version 5.10 include integration with newsroom editing systems such as AVID, iNews and Octopus, real-time live subtitling with one or two stages respeaking capability, dictation corrections plus more, which are compatible with You Tube, Zoom, Decklink, Newfor and others.

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MEDIA INFORMATION
About Digitalmeister GmbH (abtipper.de)
Visit www.abtipper.de
About SubtitleNEXT
SubtitleNEXT is a user-friendly, innovative, customisable, intuitive, and affordable timed-text software platform. Already adopted across various multimedia industries, it is designed for personal and professional use. It easily adapts to any settings, resolutions, and formats such as AR, MR, VR, 8K, 4K, 2K, HD, SD, 3D, UHD across online video, TV, film, theatre, concerts, festivals, conferences, and events. It can be applied throughout the entire video production process from concept to distribution. www.SubtitleNEXT.com
About PBT EU
PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof. PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit www.pbteu.com

Subtitling enriches the best of both worlds of Noise and Silence

We live in a world of noise. We experience busy cities, bustling towns, crowded service stations, hectic roads, airports, and shopping malls. Loud announcements, traffic, road repairs and planes flying by, all bombard our air space with decibels that drown out what we might be trying to listen to or watch on screen at the time. Even at airports or railway stations, for example, schedule announcements are constantly interrupting our concentration. Wherever we are, be it at home, or on the road, we are regularly faced with visuals that seem to scream at us vociferously – from large giant plasma screens, bright flashing digital signage ads through to our own home televisions, laptops, or mobile phone screens.
Whether we are able to hear or have impaired hearing, we can find ourselves in blaring environments that make it very difficult and challenging to hear a news broadcast we might be playing that we need to concentrate on, or a message we want to hear on our phone. The solution is clear – we simply just need to switch on the subtitles in our preferred language, and they immediately allow us to step into a new world of clarity.
Subtitles play a hugely important role in making us feel included in all situations and help us to still take part despite the clamour around us. Whether we are watching a news broadcast on a public TV screen with a lot of background noise or trying to watch a movie on our laptop in a busy airport lounge or as a hearing-impaired person attending a conference or watching a movie at the cinema or a play at the theatre, subtitles help to bridge the communication gap and welcome everyone in to the circle of communication.
Following new regulations for broadcasters that require AV content to be made accessible to everyone, including hearing-impaired people, subtitling is finally being recognised as essential, making subtitles a valuable asset to programme makers.

Imagine being in a world where your sense of hearing has completely gone, and a wall of silence surrounds you wherever you go. It can be a lonely, isolating, and frightening place if you are not able to sense what is being communicated in a public space and if you feel cut off from everything. In this scenario, it is important that everyone is included and has access to public messages in public places, as well as being able to access news, plays, movies and television programmes, just as much as everyone else can and this can be achieved via subtitling options.
Hearing loss is an extremely important subject. The more it is brought to the forefront of debates, even if awareness is raised in the form of a sci-fi movie, for example, the better society will learn to take great care of those who struggle with their hearing. To raise awareness of the experiences that our hearing-impaired friends and loved ones endure is vital.
Owing to the disruptive chaos caused by the health crisis, it is a positive move in media to see more stories focusing on marginalised groups and demographics within the mainstream.
Empathy can be evoked, and perceptions can be changed by more nuanced cinematic depictions of what deaf people have to live with. Recent films that touch on this well include Todd Haynes’ Wonderstruck (2017) and Darius Marder’s Sound of Metal (2019). In addition, Coda is another movie worth mentioning and is this year’s most anticipated drama release about a deaf family that live and work on the Eastern Coast of the United States. John Krasinski’s directorial debut, A Quiet Place (2018) has proven to be a great success for the deaf and hard of hearing community with deaf co-star Millicent Simmonds and the film’s use of American Sign Language throughout. This engaging thriller glances into a world where silence is golden, and where sound brings grave danger in a post-apocalyptic America, where the characters have to move in absolute silence to avoid alerting a mysterious pack of creatures that have intense levels of hearing.
Sound and silence become personified as characters in the film, helping to build up the tension, with the camera enabling the viewer to see a different perspective and to hear the world through the ears of the protagonist. These scenes powerfully help to shine a spotlight on the personal struggles people with hearing loss have to cope with. The scenes portray the sheer courage required to navigate through a silent world and depict the very real challenges that hearing loss can present to people in multiple situations.
These excellent films have brought the issue out in the open, giving deaf people the visibility they deserve. Hopefully these brilliant movies will inspire more filmmakers to look to the deaf and hard of hearing community in creative ways and to use subtitling to be more inclusive to everyone including those who speak different languages.
Filmmakers and broadcasters can benefit from subtitling software that provides them with flexibility so they can enjoy a seamless in-house network to share live output across multiple different production teams on a global scale. With reliable and affordable software systems on the market, subtitling is not burdensome or expensive.
SubtitleNEXT is a very popular and affordable system that is used for captioning live events and offline content in real time. It can stream content in multiple formats that are suitable for linear broadcasting, including VOD platforms and social media platforms. Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.” Delivering to high industry standards, the system has an array of immediate resourceful tools and features.

The SubtitleNEXT subtitling platform provides subtitling professionals with many toolsets that can significantly enhance their work, one example being the “live dictation” function which can be used in live subtitling workflows in order to caption news and events in real time which is quite an exciting new development. Many more exciting features have been released and more are on the horizon for 2021. The team at SubtitleNEXT support hearing impaired charities and have a great interest at making their lives easier by supporting Bulgaria’s Listen Up organisation which champions their cause to be heard.
SubtitleNEXT already has a proven track record of success. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio and The European School of Translation. Others include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and others.
SubtitleNEXT user, Veronique Denis creates accessible audio-visual content for the hearing and visually impaired and is an accessibility professional and specialist in real-time subtitling and Co-founder of Max Live Media Access Services in Belgium. She shares, “We strongly believe in media accessibility and in the fact that if you open up content for a smaller group, such as people with hearing impairment, there’s always a much larger group that can benefit from it as well. Think of the mother rocking her baby to sleep while watching a video or a neurodivergent person who gets overwhelmed at a busy railway station trying to obtain information. With today’s technological possibilities, which SubtitleNEXT showcases perfectly, not providing subtitling is almost equal to actively choosing to exclude a part of society. Luckily, over the last few years, awareness for inclusive media has increased and subtitles are now often expected as a standard service. This may be challenging for broadcasters wanting to meet accessibility standards and who want their content subtitled on different platforms. SubtitleNEXT enables us to meet broadcasters’ demands and high standards by being our one stop shop for all of our subtitling needs: live, semi-live or pre-recorded, the result is always of high quality.”

Veronique Denis, Co-founder,Max Live Media Access Services

Sonya Chakarova who is the Sales and Marketing Director at Pro Systems adds, “We are impressed with PBT EU’s refreshing approach and their impact in the broadcast sector with SubtitleNEXT. This remarkable software platform is playing a relevant role, not only in exceptionally constructive and helpful areas such as advancing accessibility for the hearing-impaired, but also in helping to improve communication and boost subtitling creativity in the broadcasting, media, and creative industries with a viable and affordable solution.”

Sonya Chakarova, Sales and Marketing Director, Pro Systems
Visit www.SubtitleNEXT.com for further updates.

Subtitling recognised as essential to Broadcasters to meet Accessibility Goals

New regulations have come into force that require audio-visual content to be made accessible to everyone, includinghearing-impaired people. As a consequence, this has generated a seismic shift in the broadcast industry’s attitude towards subtitles, resulting in increased demand for subtitling and captioning solutions. Broadcasters all around the worldnow have to ensure that their scheduled programmes have sufficient subtitling to meet these new guidelines.

Optimistically, subtitling is finally being recognised as essential, and no longer merely an optional add-on, as previously perceived. This positive move has revealed how valuable subtitles are to programme makers and filmmakers, as they not only promote growth, but they also dramatically increase profits by reaching out to vast global audiences in different languages.

Until recently, regulators only specified legal targets for linear channels. With OTT platforms dominating the market, the focus on regulating access services is switching to this area of content delivery.  Targets for accessibility are set by regulatory bodies in each country. For example, in the UK the targets are set by Ofcom, and other regulators include ACMA in Australia, FCC in North America, CRTC in Canada, CSA in France and CNMC in Spain.

However, meeting these guidelines can seem like a daunting challenge for broadcasters that have to work in fast-paced environments that demand constant live content and consistently updated news. This is where companies such as PBT EU come in and can confidently ensure that their broadcast customers are well-prepared ahead of time, to meet these obligations.

CEO of PBT EU Ivanka Vassileva notes, “There is a growing understanding of accessibility, and the definition is broad – from motor disabilities, sensory, to cognitive, the key element is to ensure that content is made accessible to everybody and that no one is excluded. Broadcasters need software that provides them with flexibility so they can enjoy a seamless in-house network to share live output across multiple different production teams on a global scale. With reliable and affordable software systems on the market like SubtitleNEXT, subtitling should no longer be a regulatory burden for broadcasters. SubtitleNEXT is a convenient all-in-one solution that can be used for captioning live events and offline content in real time. It can stream content in multiple formats that are suitable for linear broadcasting, including VOD platforms and social media platforms.”

SubtitleNEXT can also be set up to be based around remote working. Working in live news environments, a system enabling subtitlers to have access to newsrooms running orders is vital, as is the ability to deal with late schedule changes and breaking news.

In addition, it is crucial that skilled professionals working in subtitling have a good command of the language they are working in with regards to spelling and grammar.  Automatic speech recognition (ASR) is becoming more prominent and used by many of PBT EU’s partners and customers such as Linxstream in Dubai and AppTek in the States. AppTek hasintegrated its award-winning NMT, ASR and Intelligent Line Segmentation (ILS) technologies directly into SubtitleNEXT captioning, subtitling and localization platform, further enhancing SubtitleNEXT’s subtitling and captioning workflows.

Veronique Denis is a well-respected accessibility professional and specialist in real-time subtitling with speech recognition and also Co-founder of Max Live Media Access Services in Belgium. She has already been creating accessible audiovisual content for the hearing and visually impaired since 2015. She shares her thoughts on the topic of media accessibility, “Over the last few years, people have started consuming media in a different way: they consume audiovisual content anywhere and anytime. This is challenging for broadcasters wanting to meet accessibility standards and want their content subtitled on different platforms. SubtitleNEXT enables us to meet broadcasters’ demands and high standards by being our one stop shop for all of our subtitling needs: live, semilive or prerecorded, the result is always of high quality.”

Sonya Chakarova who is the Sales and Marketing Director at Pro Systems adds, “We are impressed with PBT EU’s refreshing approach and their impact in the broadcast sector with SubtitleNEXT. This remarkable software platform is playing a relevant role, not only in exceptionally constructive and helpful areas such as advancing accessibility for the hearing-impaired, but also in helping to improve communication and boost subtitling creativity in the broadcasting, media, and creative industries with a viable and affordable solution.”

When it comes to film and television production, Professor Agnieszka Szarkowska who works at the Institute of Applied Linguistics at the University of Warsaw, passionately believes that subtitling is a creative process which requires ample time, experience, and imagination and believes that in order toensure the highest quality in subtitling, filmmakers should be interested in how their subtitled films can “speak” to audiences across the globe. She told the SubtitleNEXT team that she believes subtitling is crucial for the international success of a film, or TV series. “And yet”, she says, “It is surprising how little attention filmmakers typically allocate to subtitling, which – from their perspective – is probably merely an afterthought, a minor part of the post-production process.”

Professor Szarkowska adds further, “I am surprised how many content owners tend to downplay the role of subtitling by resourcing it to people with no experience or by allocating scant amount of funding for subtitling. Filmmakers and content owners need to realise that good quality subtitling is an excellent investment, a brilliant way for their films to travel across borders, and definitely not something where they would want to cut  costs.

Having put so much effort into creating credible film dialogues, filmmakers wouldn’t want their text to be stifled by unidiomatic turn of phrase and poorly synchronised subtitles. When done unprofessionally, subtitling – instead of enabling the viewers immersion into the story world – only shatters their suspension of disbelief, annoys them, makes them switch off and feel disappointed with the film as a whole.”

Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.” Delivering to high industry standards, the system has an array of immediate resourceful tools and features.

SubtitleNEXT already has a proven track record of success. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio and The European School of Translation. Others include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and others.

Recently Spain’s UCM and Hellenic American College of Greece adopted SubtitleNEXT to equip Masters in Translation students with key localization skills to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.

The SubtitleNEXT subtitling platform provides subtitling professionals with many toolsets that can significantly enhance their work, one example being the “live dictation” function which can be used in live subtitling workflows in order to caption news and events in real time which is quite an exciting new development. Many more exciting features have been released and more are on the horizon for 2021.

Visit www.SubtitleNEXT.com for further updates on the latestnews and join the SubtitleNEXT club to stay in the “know”.

More about Ivanka Vassileva, CEO of PBT EU, please visitwww.pbteu.com  

CONTRIBUTORS’ CREDITS



Picture courtesy Liesje Brockley Photograph

 

Portugal’s APTRAD confirms SubtitleNEXT as Premium Sponsor

For immediate release – 18 June 2021, Porto, Portugal – PBT EU confirms its participation at APTRAD 2021 this year as a premium sponsor featuring SubtitleNEXT workshop sessions. The four-day conference will take place from 8 – 11 September, marking Portugal’s first-ever international online audiovisual translation event.

In addition, Profuz Digital’s CTO Kamen Ferdinandov, creator of the SubtitleNEXT software platform, will be participating in the technology roundtable as a speaker. The debate plans to outline how AVT tools in a fast-moving industry are playing a key role where content is being produced at a rapid pace. Topics covered include how new subtitling software feature developments such as translation memories, glossary management, hybrid toolsets and more are mapping the way.

The APTRAD conference is designed to attract world-class professionals to explore various areas across the AV translation and broadcast sector, ranging from subtitling, dubbing, accessibility modalities, and in particular, subtitling for hearing-impaired people, and audio description – which are all vital elements for broadcasters.

CEO of systems integration specialists PBT EU, Ivanka Vassileva states, “We feel it is important to be involved in APTRAD this year, as we enter a crucial time in our industry as media accessibility has become ever more integral to many AVT and broadcast professionals. Kamen and I will be discussing the latest in subtitling technology and we will be available at our online SubtitleNEXT booth to demonstrate how our software adapts to specific AVT and broadcasting requirements. Although the APTRAD event will be completely online, we will have a virtual booth, including raffles, round tables, and all the same activities as planned for the in-person event. We are also giving away a free laptop with a SubtitleNEXT “Expert” lifetime license to a lucky guest who enters the raffle at the virtual event.”

SubtitleNEXT is a user-friendly, innovative timed-text software platform already adopted across various multimedia industries, offering live and offline subtitling. SubtitleNEXT already has a proven track record of success across Europe and the rest of the world. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities.

To single out some of the many organisations that have already adopted SubtitleNEXT, include the likes of Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, Spain’s UCM and The European School of Translation. Other companies that have invested in SubtitleNEXT include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece has equipped its Masters in Translation students with key localization skills using SubtitleNEXT software to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.

To find out more, and to keep up to date with upcoming events, and future announcements, keep an eye on the SubtitleNEXT website at https://subtitlenext.com/club/events/

APTRAD 2021’s conference pass includes free access to lectures, live courses, and interactive online workshops. Lecture sessions will be recorded which will be made available to all registered participants after the event. To register for the APTRAD conference online, visit https://aptrad.pt/1stAVTIntConf/