History of SubtitleNEXT. Part III. The present – What’s NEXT-TT?
Part 3 – The present – What’s NEXT-TT?
The NEXT-TT – SubtitleNEXT approach brings something different to the industry as Kamen outlines below.
“We offer something completely different to what is out there right now. We are not restricted to one market area; the product applies to every single company and industry. There literally are no limitations.
To provide an example, typically there are two approaches to providing solutions to customers, and they are either project or custom-based or industry-specific or ‘out of the box’.
The custom/project-based line is an extremely expensive option and can be slow moving. Also, historically from our experience, providers of such solutions are trying to replicate or reuse software that is made for specific situations which could prove to be a nightmare for users in the long run. Their knowledge and know-how are specific as they are focused on a limited number of customers/projects.
Regarding the industry-specific ‘out-of-the-box’ option, this can lack flexibility and needs additional integration work, which means that the company needs to adapt to the software and not the other way around.
Looking at both approaches, we effectively address both and our aim is to further develop and refine them. Of course, every solution has its drawbacks. However, by building certain partnerships, we are fully equipped to deal with challenges as they arise. For example, if an organisation has a requirement for the ‘best of breed CRM’, we would be confident and flexible enough to connect to whichever tool the client needs, and then be able to provide other functionalities much faster and at an affordable rate at the same time.”
The sky is the limit In the Cloud
Kamen expands further that NEXT-TT can provide a complete cloud solution, or it can be configured to work in a “hybrid” way.
“It would be entirely up to the customer and what their needs dictate in terms of the architecture. This adds an additional layer of security and creates a single environment to control the management, usage, structure, storage of various data and processes.”
“So, it is entirely up to you, “ adds Kamen, “If you want, you can have access to all your business-critical files from any web device whether you’re at your desk, working from home or at a coffee shop halfway around the world. Businesses are more mobile today than ever before.”
Advantages worth mentioning involving cloud asset management with SubtitleNEXT and NEXT-TT include easy implementation, quick adoption, great integration, an intuitive user experience and crucially, security. Fast implementation frees up IT resources and allows you to get started straight away. “We also want our customers to enjoy a user-friendly interface that anyone in their organisation can understand, and NEXT-TT is incredibly convenient and easy to use.”
The SubtitleNEXT team have attended several key events and have had extraordinary feedback and positive results with many freelancers, language service providers and linguist specialists adopting the SubtitleNEXT software. As a team they are always thinking about the next move.
What’s NEXT for SubtitleNEXT?
Kamen concludes, “Our secret is that we listen carefully to what everyone has to say. The team also genuinely cares about what challenges the industry faces and they take an interest. We work with this vital feedback and use it to implement positive changes, develop new capabilities and hopefully bring ground-breaking functionalities that benefit users more than ever before.”
The team has also been hard at work building a sense of community around the product for users to enjoy, which helps them to understand their needs and expectations at all levels. The successful launch of our online members group NEXT Club is a space set up by Profuz Digital for subtitling professionals to share resources, tips & tricks, and contribute to news articles and blogs in the “world of subtitling”.
“We have been overwhelmed by the enormous interest in SubtitleNEXT recently across various international events that we have been involved in such as The Languages and Media forum in Berlin, Media 4All8 in Stockholm and more recently at IBC2019 in Amsterdam followed by the Intermedia Warsaw Conference in Poland as Gold sponsors and Toronto’s Elevate event. The Profuz Digital outlook has always been fully committed to deliver simpler and versatile solutions without compromising functionality and performance.”
This is a company with software capabilities that are definitely going somewhere and here to stay for the long-term.
For further information about the company and SubtitleNEXT and Profuz LAPIS products, visit https://profuzdigital.com
