Studios take a keen interest in SubtitleNEXT’s Live Subtitling capabilities
For immediate release – 13 October 2021, Sofia, Bulgaria – The SubtitleNEXT team is proud to celebrate a successful outcome after attendance as official Exhibitor Partner and premium sponsor of APTRAD and The Languages & the Media 2021 Virtual conferences last month. With media accessibility being more urgent than ever for broadcasters and AVT professionals, the timing of shows like APTRAD and Languages and The Media, have been of paramount importance.
The SubtitleNEXT team introduced the latest developments of both the SubtitleNEXT and NEXT-TT software platforms, which attracted the attention of researchers and experienced professionals in the audiovisual accessibility, transaction, and localisation world at the Languages and the Media (L&M) show in Berlin, which is Europe’s leading localisation event.
New features in SubtitleNEXT and NEXT-TT were showcased and include integration with newsroom editing systems such as AVID, iNews, and Octopus, real-time live subtitling with one or two stages respeaking capability, dictation corrections plus more, all compatible with You Tube, Zoom, Decklink, Newfor and others. The powerful NEXT-TT platform optimises collaborative work and QC, by incorporating many of the remarkable advancements available in SubtitleNEXT.
Highlights and key trends of the L&M show in Berlin covered topics such as machine translation, automatic speech to text and text to speech technologies and how these innovations affect how content owners, media studios, language service providers and freelance subtitlers achieve results as they work on key projects.
CEO of PBT EU Ivanka Vassileva reflected on what she encountered at L&M, “We discovered that there appear to be quite a few Language Service Providers that enter the media localisation market and try to use their computer assisted translation tools for audiovisual translation work. Consequently, this disrupts the traditional subtitling processes, and in turn pressurises the media studios to implement these technologies within their current workflows. Ultimately, this situation then leads to the need for workflow management solutions that are capable of incorporating automatic transcription and translation processing together with the use of other tools. This helps with text correction, but it means that the work of the subtitler in these organisations becomes increasingly more focused on only correcting computer-generated subtitles, instead of actually generating subtitles themselves from a template or from scratch. However, the good news is that all these are functions and capabilities that the media studios require are already available in NEXT -TT and SubtitleNEXT, and it was great that both of our solutions received acknowledgement and interest by them at the show, crediting the software as extremely useful and affordable for companies to invest in, irrespective of their size.”
“Live subtitles for live events and meetings” was another hot topic aired at the L&M show. “Even though many countries already have vast experience in this area, it is still fairly new ground to tread for many new markets presenting challenges that have to be carefully considered such as selecting the best workflows and technologies that include specifics such as language and human resources. Therefore, there is a need for simple, easy to use and highly adaptive solutions for both large broadcasters and small live captioning freelance teams. SubtitleNEXT is clearly a market leader in the live subtitling field as the system offers various workflows and user-friendly tools. Another advantage that SubtitleNEXT offers companies that want live subtitling, is that it provides advanced offline subtitle preparation capabilities in a single application.” Ivanka noted.
As a premium sponsor of APTRAD, the SubtitleNEXT team had a busy turnout to their daily demonstrations of the latest innovations in its subtitling technology, including a new automatic Licensing Manager available in SubtitleNEXT version 5.10. The new License Manager provides organisations with an administrator account to allocate the acquired licenses for the users of choice, under self-management.
Overall, the team’s participation in the technology roundtable proved to be an informative and productive discussion between professionals from different backgrounds. Creator of the SubtitleNEXT software platform, Profuz Digital’s CTO Kamen Ferdinandov was a speaker at the technology roundtable sessions at APTRAD, with his contributions well-respected and highly valued by the subtitling community. He highlighted the important role that audiovisual translation tools play in today’s world and explored informative topics across the AV translation and broadcast sectors ranging from subtitling, dubbing, accessibility modalities, subtitling for hearing-impaired people, and audio description. Kamen said, “We were able to share at the roundtable at APTRAD our current achievements and discuss with other industry professionals about the best way to meet users’ needs, including what’s next in the pipeline.”
The SubtitleNEXT team also invited APTRAD attendees to enter a raffle for a chance to win a laptop and a sought-after SubtitleNEXT Lifetime Expert License. A well-known industry professional in Portugal, Mr Paulo Fernando, was the fortunate winner of the SubtitleNEXT raffle and was impressed with the software which he described as very powerful.
In response to audience requests at these recent events, the team at SubtitleNEXT will be holding a series of technology “SubtitleNEXT Friday Workshops” as of mid-October onwards, to demonstrate how to create subtitles from scratch or from source. The first session will take place on 15th October and will be completely free. Click this link to join in: https://join.skype.com/GJn8QL88GBhT